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Yahoo's 9 Tips for Landing Page Optimisation
Yahoo's Search marketing blog has 9 tips compiled by the team on how to improve conversion rates while also optimizing landing pages.
For obvious reasons we tend to focus a lot on keywords and ad copy. They’re vital to getting search users to click on your ads. But once they have clicked, then what? Hopefully, they’re A) in a buyin’ mood and B) they’ve actually come to the right place.
You can help promote both of these results by optimizing your landing pages. Here are nine tips to help get your leads to stick around and buy from you:
1. Connect the search experience to the landing page experience.
Wherever possible, use the same language on your landing pages as you do in your ads. It’s a real disconnect when you click on an ad that reads, “Online Conversion Rate Counter” only to land on a page selling a “Conversion Calculating Service.”
Read More>> See Tips 2 to 9 at Yahoo's Search Marketing Blog
Pew Study: Web Users Want Professional Video
Over half of online adults share a hunger for online video, while 19 percent watch or download video on a typical day, according to a Pew Internet & American Life Project report on online video.
Those who pursue video favor sophisticated content. Sixty-two percent of online video viewers express a preference for video created by professionals, versus 19 percent who would rather watch video produced by amateurs. Eleven percent remains agnostic to the skill level of the creator. YouTube, which provides a mix of consumer-generated and professionally-produced video, is frequented by 27 percent of the online video audience.
With some overlap, content categories such as news, comedy, movies and TV, music, sports, commercials and political videos are regularly watched on the Web. News is among the most popular, partly because news organizations were among the first organizations to invest in online video. The format also lends itself to Internet browsing patterns.
"News has a foothold in this realm," said Madden. "The nature of news content is short, bite-sized clips. They lend themselves to online." Madden also notes news accounts for a significant portion of content on YouTube.
Unsurprisingly, Broadband adoption has increased the supply of video content and ad inventory. Three-quarters of broadband users have watched video online. Among those relegated to dial-up, Madden said, "one in three have watched online video,"
While a larger portion of consumers watch online video at home, the study finds one in four users watch at work. "While some of that viewing may be work-related, it is a sign of the new coffee break culture where video snacking replaces heading outside for a jolt of caffeine," said Madden.
Source: clickz.com
Nielsen Shuts Window on Pageview Rankings
Yahoo reports that Nielsen/NetRatings will be scrapping the pageview-based rankings system that's long comprised the industry's webpage yardstick, in favor of tracking the length of time visitors spend at sites. Read More>>
Women: Internet Is Indispensable
Women not only outnumber men online, but also rely on the Internet to conduct their daily routines. Two-thirds (66.1 percent) of online women say their lives would be disrupted if they were left without Internet access for a week, according to a recent Burst Media survey, writes MarketingCharts. Read More>>
Y!, Google Seek Dominance in Future of Social Networking
Google and Yahoo are both hard at work on next generation social networks. And while Yahoo has been secretive about its new Mosh network, there's plenty of news available on Google's new Socialstream. Parked at mosh.yahoo.com and currently only available from inside Yahoo offices, Mosh confirms that Yahoo will probably not buy Bebo, according to TechCrunch. Read More>>
Automakers Look to Create Own Broadband Channels
Undaunted by initial forays whose execution didn't match the hype, automakers are looking to create their own online broadband channels, reports AdAge. Read More>>
Google, eBay Vie For Online Payment Dominance
Riding a wave of customer satisfaction, eBay beats Google when it comes to online payment offerings - right now, anyway, reports The Seattle Post-Intelligencer.
eBay's PayPal ranks highly in terms of user satisfaction, while one in five say they're happy with Google's Checkout payment product. PayPal is also playing an increasingly important role in eBay's business, as auction revenue has slowed in the recent past.
Right now PayPal generates about one quarter of eBay's revenue. Read More>>
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