Creativity’s breeding ground for worthwhile opinions.
This Way Up, Australia’s only pure-play advertising festival of creativity, pushes creative boundaries, champions the most compelling thinking, increases the desire to do better work, and encourages everyone to recognise that creativity drives both impact and growth.
The creative industry’s flagship festival features international and local creative luminaries, AWARD’s The Work Behind the Work and the globally-recognised 46th AWARD Awards Ceremony. Now in its fourth year, This Way Up is creativity’s breeding ground for worthwhile opinions, whether you’re on stage, in the audience, or circulating at our networking lunch.
Do you have a question?
Email us at info@adcouncil.org.au and we will be in touch.
PRESENTED BY AWARD
AWARD, the Australasian Writers and Art Directors, is powered by Advertising Council Australia and counts some of the finest creative minds from Australia, New Zealand and Southeast Asia among its members. It is a non-political, non-profit organisation that aims to set standards of creative excellence, promote creativity in business, and educate and inspire the next generation of creatives.
For more on AWARD visit awardonline.com
POWERED BY advertising council australia
The peak body for Australia’s leading agencies in the advertising industry. Fostering the long-term prosperity of the industry and making advertising the most valued in Australia.
Advertising Council Australia (ACA) is committed to advancing the practice, reputation and influence of the advertising industry through career development, leadership, demonstrating the value our industry contributes to commerce and society and serving as a tireless champion of creativity.

