Senior Vice President of LIONS APAC, Ed Pank, joins This Way Up to share new findings from Cannes’ Creative Impact Stream, revealing the creative strategies that are driving real business results today.

In a media landscape overloaded with noise, the boldest move might be staying the course. Ed will unpack the trends proving that consistency, integration, and repeatable creative ideas aren’t just effective — they’re essential.

In this session, you’ll discover:

• Why consistency is the new creative superpower

• How top marketers are blending brand and performance

• What’s working now in a fragmented, creator-driven landscape

• How to ‘unshittify’ your customer experience

About Ed Pank

Ed leads WARC, Contagious and Cannes Lions across the region. He launched WARC Asia Pacific in 2011 and has driven the expansion of innovative tools like Lions Intelligence AI. Previously, he held senior agency roles at Bates Singapore and Rainey Kelly/Y&R London, creating global campaigns for Sony, Heineken and Land Rover. A long-time champion of effective creativity, Ed is a regular speaker at top marketing events and a seasoned industry judge, including the Singapore Effies, APG and MMA APAC awards.