AWARD has today announced the addition of Jessie Hughes, Senior Creative Technologist at Leonardo.Ai, to the lineup for This Way Up – taking place in Sydney next Tuesday.

One of generative media’s most sought-after minds, Hughes is an internationally recognised new media artist and scholar whose work has featured at Sundance, SXSW and Cannes. She now drives creative inspiration at Leonardo.Ai, the world’s fastest-growing generative AI platform, working with the likes of Meta, Google and Canva to shape the future of how brands create.

Mandie van der Merwe, AWARD Chair and Chief Creative Officer, Saatchi & Saatchi, said: “AI has people on edge, some excited, many uneasy, most unsure where to start. Jessie is the antidote,  bringing clarity, creativity and proof that this tech belongs in the hands of the brave.” 

Cut the AI Crap & Make Better Work

In a live, interactive session, Hughes will take the audience behind the scenes of AI-powered creativity – from the first spark of an idea to a fully realised vision. She’ll share inside stories and case studies from agencies, studios and brands like Coca-Cola and the US Television Academy to demystify AI workflows and break down what’s working and what’s not in the fast-moving world of generative AI.

This session is for creatives, marketers and strategists who want to sharpen their approach to making better ideas, faster.

Speaker session timetable – Day 1, Tuesday 12 August

This Way Up is proudly supported by Meta, LinkedIn, OMA and TalentPay.

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