ABOUT
AWARD presents a new way to level up. This series of six curated workshops will inspire and equip mid-weight creatives with the skills, critical thinking and confidence to maximise both day-to-day success and long-term career potential.
CURATORS & MENTORS
Jonathan Kneebone, Co-Founder and Writer/Director, The Glue Society
Mandy van der Merwe, Chief Creative Officer, Dentsu Creative AUNZ
Julian Schreiber, Partner & Chief Creative Officer, Special Group Australia
Barb Humphries, Executive Creative Director, The Monkeys, part of Accenture Song
Jeff Goodby, Co-Founder Goodby, Silverstein & Partners
Alex Derwin, Chief Creative Officer BMF Australia
Tom Martin, Partner & Chief Creative Officer at Special Australia, Partner Special U.S. & Special U.K.
Hilary Badger, Executive Creative Director Ogilvy Australia
Psembi Kinstan, Group Executive Creative Director DDB Group Melbourne
Avish Gordhan, Chief Creative Officer Dentsu Creative
Esther Clerehan, Founder/CEO CLEREHAN
Ryan Fitzgerald, Executive Creative Director Special Australia
Paul Nagy, Chief Creative Officer VMLY&R Group APAC
Loren Bradley, Executive Producer, the FINCH Company
PRICES - ACA CORPORATE MEMBERS ONLY
$800 per person
$1,500 per team (two people)
All prices exclude GST
-
Chances are you completed AWARD School a few years ago. And since then, you’ve found yourself face-to-face with the challenges of the advertising industry; whether navigating agency processes, understanding client agendas or shaping your unique creative perspective.
Most senior people in our business have, at some point, created a campaign or had a moment where their career took off, things started to gel and everything just clicked.
AWARD Uni has been established to guide mid-weight creatives’ understanding of how to reach that career ‘upturn’ and to help set you apart and get you noticed, by catalysing your career across capabilities, critical thinking and confidence.
-
Ambitious mid-weight creatives (with 3-5 years experience) keen to move ahead and kickstart the next stage of their career path.
-
Each session comprises two distinct, ‘counterpoint’ lessons, mirroring the sometimes ambiguous nature of agency life, where absolutes don’t always apply.
Hands-on learning, interaction and analysis to help you arrive at your own conclusions about the best path forward in any given situation.
Each subject is supported by an actionable 5-point framework on how to implement the lessons you’ve just learned.
WORKSHOP SCHEDULE & TOPICS
-
IN-PERSON WORKSHOP: MUSEUM OF CONTEMPORARY ART, SYDNEY
JUDGING WORK:
How to better judge others’ work to help you judge your own.HOW TO SELL AN UNCONVENTIONAL IDEA TO A CLIENT:
How to build on the strengths of an idea to give it momentum and make it easier for the client to buy. -
IN-PERSON WORKSHOP: MUSEUM OF CONTEMPORARY ART, SYDNEY
LEARNING COLLABORATION:
How to work with people for better results and to grow your own career and profile.STAYING FRESH:
How to stave off the onset of advertising ‘numbness’ - and knowing when knowing the rules doesn’t mean having to follow them. -
VIRTUAL WORKSHOP
ACTING LIKE AN EXPERT:
How to reframe your role from advertising creative to a professional that clients appreciate, respect and trust.WORKING REMOTELY:
How to work more effectively in remote office culture to better connect and collaborate.
-
VIRTUAL WORKSHOP
COMPLAINERS REMAIN THAT WAY:
How to avoid becoming a whinger - staying in the creative department, not the complaints department!HOW TO MAKE THE MOST OUT OF A BANGER:
Tips on entering award shows, cutting compelling case studies and reframing your work as a mid-weight. -
VIRTUAL WORKSHOP
PLANNING FOR THE CAREER YOU WANT:
How to reframe your current situation so that you have the career you want, not the one that happens to you.BEING STRATEGIC WITH YOUR PORTFOLIO:
How to shape your portfolio even if you’ve been working on small briefs and haven’t won awards. -
VIRTUAL WORKSHOP
PROGRESSION VS ACHIEVEMENT:
How to make the most of being mid-weight, (comparatively) carefree, and leveraging more senior figures to your advantage.WHAT’S THE DEAL WITH MENTORS?:
How to approach mentorship and make sure you get the love - and the tough love - that helps you thrive and excel.