This Way Up
Australia’s Advertising Festival of Creativity
15.08.2023 - 17.08.2023
Museum of Contemporary Art, Sydney.
SCHEDULE OVERVIEW
View the full schedule quickly in one place. Below is a handy one-page PDF overview.
Day 1
TUESDAY 15.08.2023
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8:30AM - 9:00AM REGISTRATION & ARRIVAL TEA & COFFEE
9:00AM - 9:15AM WELCOME TO COUNTRY + INTRO
Cam Blackley, AWARD Council Chair and CCO, M&C Saatchi
9:15AM - 10:00AM OPENING ADDRESS
Professor Megan Davis, Pro Vice-Chancellor Society (PVCS), UNSW Sydney
10:00AM - 10:45AM PANEL SESSION
Can you afford not to craft?
Lily Davis, Film Editor, The Editors
Stevie Ray, Senior Casting Director, McGregor Casting
Steve Rogers, Director, Revolver
Micah Walker, Founder/CCO, Bear Meets Eagle on Fire
Moderated by: Jonathan Kneebone, Director, The Glue SocietyThese days the entire industry is expected to create more with less, in a fraction of the time. Craft can be the ultimate difference. Or it’s the first thing to be compromised. Engage with craft masters as they share their views on everything from the rise of influencer creators to the dangers of the tight turnaround to the realities of the $100k budget. Discover if craft is an investment in effectiveness, efficiency and memorableness or something that’s just nice to have.
10:45AM - 11:15AM MORNING TEA
11:15AM - 12:00PM SPEAKER SESSION
Diversity: Whose burden is it?
Ant Melder - Co-founder/Creative Partner, Cocogun
Avish Gordhan - Chief Creative Officer, Dentsu CreativeNot many people in agencies, around boardroom tables or video calls come from culturally diverse backgrounds. From this hard truth, grassroots movement ‘The Only One In The Room’ was born. Join co-founders, Ant Melder and Avish Gordhan, as they discuss the tangible actions being taken to get more diverse talent into the advertising industry. And how a great brief and your involvement can change the makeup of your company.
12:00PM - 12:45PM KEYNOTE SPEAKER
Dude, where’s my job? How to be indispensable in the times of AI.
Jeff Goodby, Co-Founder/Co-Chair, Goodby Silverstein & Partners San FranciscoJeff Goodby wants to tell you how to be indispensable in the face of AI. Wait, really? Come find out how his talent, creativity, and dedication to pushing the boundaries of advertising have solidified his reputation as one of the industry's most influential figures. What is certain to be a captivating talk will inspire you to strive for a new excellence in your own work.
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3:00PM AWARD Awards
Bronze & Silver award announcement 1 (virtual) -
6:30PM - 11:30PM: AWARD SCHOOL 40TH CELEBRATION
An exclusive gala dinner at the MCA, celebrating 40 years of AWARD School and announcing the 2023 Hall of Fame Inductee. LEARN MORE.
Day 2
WEDNESDAY 16.08.2023
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8:30AM - 9:00AM REGISTRATION & ARRIVAL TEA & COFFEE
9:00AM - 9:15AM WELCOME
Esther Clerehan, AWARD Council Member, Founder/ CEO at Clerehan
9:15AM - 10:00AM OPENING ADDRESS
The secret to a sustainable career
Kim Pick, Group Executive Creative Director, VMLY&R New ZealandThe ad industry is obsessed with the new. And there’s enough research out there to prove that, in this business, we favour youth. Is experience a curse? Why do people drop out and how might the industry be missing out?
Join Kim Pick as she shares the secrets to a creative career that spans over 3 decades and 5 continents. She’s run some of the world’s biggest brands at leading agencies. And all the while she’s held onto her humanity.
10:00AM - 10:45AM MARQUEE SPEAKER
See the value others don’t and you’ll always be valuable
Ben Keenan, Consulting Creative Director, Strategists, Technologist - Thought Police / The Creative ClassPrompting AI won't be the most valuable creative skill in the future, it will be your ability to see the value in the endless options and places others have forgotten to look. One of Australia’s most awarded and prolific creative directors and technologists steps you through his work, his creative sprint process and what he sees as the skills needed to adapt and thrive in these times of uncertainty.
10:45AM - 11:15AM MORNING TEA
11:15AM - 12:00PM PANEL SESSION
The Work Behind The Work
Hansen Ding - Digital Media Lead, CHEP Network
Will Winter-Irving - Senior Art Director, CHEP Network
Joe Ranallo - Senior Copywriter, CHEP Network
Barbara Humphries, Executive Creative Director, The Monkeys
Beth O'Brien, Head of Innovation, The Monkeys
Hosted by Bridget Jung, ECD Ogilvy SydneyAWARD’s Work Behind the Work will go behind the scenes to unpack the inspiration, creativity and process from renowned campaigns of the last year. Join Bridget Jung, Executive Creative Director at Ogilvy, as she asks all the questions you wanted to ask the 2023 Cannes Lions Grand Prix-winning creative teams behind “The First Digital Nation” and “Flipvertising”
12.00PM - 12:45PM KEYNOTE SPEAKER
Authenticity, what even is it?
Mirrah Foulkes, Australian actor, writer and director
Host: Jessica Montague, Executive Editor, Vogue AustraliaIn an industry that demands the marriage of commerce and creative expression, how do we stay connected to authenticity? Is there even such a thing as an authentic self?
And at a time when AI looms so large and everything seems to be a remake of a remake, will authentic creative voices become the last remaining currency?
12:45PM - 1:30PM MARQUEE SPEAKER
How to be interesting and useful when everything is changing
Nick Law, Creative Chairperson, Accenture Song
Host: Tara Ford, Chief Creative Officer, The MonkeysNick has spent 30 years on three continents, in design, advertising and digital media, using common sense and imagination to dignify technology. From helping reinvent sport with Nike+ and building an iconic brand with Beats by Dre at R/GA; to integrating classic narrative marketing with social - and physical retail with digital platforms as a VP at Apple; Nick has applied consistent principles to dynamic practices. Come and find out what these principles are and how, as Creative Chairperson at Accenture Song, he’s applying them to the mind-boggling changes AI is ushering in.
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2:00PM - 5:00PM AWARD Uni
Workshop 1: Judging work & creating momentum
3:00PM AWARD Awards
Bronze & Silver award announcement 2 (virtual) -
THE GROWTH AGENDA
Invitation only. Hosted by The Australian. More info coming…
Day 3
THURSDAY 17.08.2023
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8:30AM - 9:00AM REGISTRATION & ARRIVAL TEA & COFFEE
9:00AM - 9:15AM WELCOME
Katrina Alvarez-Jarratt, AWARD Council Member and ECD, TBWA Sydney
9:15AM - 10:00AM OPENING ADDRESS
Nathan Lennon - Co-founder, Hawke's Brewing Co.Hold my beer: How authentic storytelling can maybe, just maybe, keep your stupidest ideas alive.
From convincing Bob Hawke to give them his blessing in under twenty minutes; to selling their pipeline dream to Australia’s media; to getting the craft beer industry to rethink Australian lagers at a time when pale ales were king; to persuading a nervous boardroom to help them raise capital for a $5M brewery, hospitality venue and Chinese-Australian restaurant; Hawke’s co-founder, Nathan Lennon, will talk about how authentic storytelling can captivate and engage audiences, compelling them to embrace and support even your most unconventional ideas.
10:00AM - 10:45AM PANEL SESSIONThis way in and out
Moderated by: Graham Alvarez-Jarratt, Strategy Partner, Dentsu ANZ
Annabel Hay and Lucy Hay - Co-founders, CLUTCH Glue
Emily Perrett - Founder / CEO, Flavedo & Albedo
Hans Christian Berents, Co-Founder, Givewrap
Michelle Tirtabudi, Co-Founder, GivewrapIn every career, there’s a moment where you imagine doing something else. In this panel, we’re delving into the side hustles that got out of hand and the careers that crossed boundaries. Graham Alvarez-Jarratt and our panel of current and former advertising professionals as they share their experience of running businesses that have nothing to do with advertising. Get ready for the good, the bad and the unexpected as they serve up practical tips and advice if you're thinking of doing the same.
10:45AM - 11:15AM MORNING TEA
11:15AM - 12:00PM FIRESIDE CHAT
Indigenous collaboration
Host: Yatu Widders Hunt, General Manager, Cox Inall Ridgeway.
Speaker: Yaraman Thorne, freelance comedy writer and creativeJoin us for a First Nations discussion through the lens of art, culture, fashion and food led by Yatu Widders-Hunt, General Manager at Cox Inall Ridgeway. Learn about common mistakes, misconceptions and missteps when working with First Nations People as we unlock the secrets to meaningful collaboration.
12:00PM - 12:45PM KEYNOTE SPEAKER
David Kolbusz Fixes Everything That’s Wrong With Advertising in 35 Minutes
David Kolbusz, CCO, Orchard NYKnown for his iconic and entertaining off-kilter work, Orchard NY Chief Creative Officer, David Kolbusz, is a visionary in the world of advertising and a creative force to be reckoned with. Join this year's AWARD Award jury president at a must-attend session if you’re passionate about creativity, craft and creative leadership.
12:45PM - 1:00PM CLOSING STATEMENT
Cam Blackley, AWARD Council Chair and CCO, M&C Saatchi -
2:00PM - 5:00PM AWARD Uni
Workshop 2: Learning collaboration & staying fresh -
6:30PM - LATE: THE GOLD PENCIL AWARD PARTY
Join AWARD for one helluva festival wrap party at Sydney’s Museum of Contemporary Art overlooking the Sydney Opera House, Harbour Bridge and Sydney Harbour. Live entertainment, premium food, drinks and the announcement of the most prestigious accolades of the year - winners of the 44th AWARD Gold and Special Awards and AWARD School 2023’s national top student. Plus you’ll get to rub shoulders with some of the biggest names in creativity. LEARN MORE.